“We’ve collaborated with Gigi Hadid and Lewis Hamilton, but never really with a real designer,” Hilfiger says. “We knew it would be incredible.
“It’s very different from what we do, but it’s got the flavour. It’s done with Richard’s eyes. I love it.”
Stretch cotton monogrammed jumpsuits, floral chinos and varsity jackets covered in disparate badges blend the creative and commercial with a deliberate clash of brand tropes.
“I certainly didn’t feel restrained working with Tommy and the Tommy Hilfiger team,” Quinn says, while stroking a jacquard towelling top with built-in gloves. “The reason we collaborate is because of what we can learn from them and what we can bring to the table.
“They were pushing us and we were pushing them right back. In fact, they suggested so many things that were amped up even further.”
No pushing was required to enlist celebrities, with Hilfiger and Quinn both aware of the power of bold-faced names, royal or otherwise. Reality star Kourtney Kardashian, drummer Travis Barker and singer Jon Batiste were in the front row at the New York Fashion Week show, wearing pieces from the collaboration.
“You reach so many people who have millions of followers by working with pop icons and cultural icons,” Quinn says. “Just being part of that content keeps your brand relevant.”
Hilfiger has been harnessing the power of celebrity for much longer, having launched his brand in 1985.
“I always said that FAME; fashion, art, music and entertainment, would be the engine behind my brand,” Hilfiger says. “When I started out I didn’t have the money for advertising, so I figured that if Britney Spears, Lenny Kravitz, David Bowie, Mick Jagger and Snoop Dogg would wear my brand, then others would follow.
“We’re selective about who we bring into our world,” Hilfiger says, looking directly at Quinn. “But when it works, it works.”
Damien Woolnough travelled to New York Fashion Week as a guest of IMG Australia and Tommy Hilfiger.
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