(Broadry) — Booking.com and Disney have joined forces to offer travelers a chance to immerse themselves in the world of “The Little Mermaid” this summer. In celebration of the film’s release in theaters on May 26, the global campaign aims to make a splash and provide travel inspiration for adventurous getaways. Booking.com, in collaboration with spokesperson Melissa McCarthy, who portrays the iconic Ursula, is highlighting the wide range of travel experiences and properties available on the platform.
The campaign will run in the United States, United Kingdom, France, Germany, and Australia, showcasing the amazing selection of oceanic hotels, vacation rentals, and more on Booking.com. Lucky travelers will also have the opportunity to book unique “Under the Sea” themed stays inspired by “The Little Mermaid.” These limited-edition overnight stays will take place at a specially transformed Booking.com beach house in Malibu.
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These lucky guests will enjoy a mermaid-inspired experience, with rooms featuring iconic characters such as Ariel, Ursula, King Triton, and Prince Eric. The stay includes a private dinner prepared by a personal chef and a screening of the film at a nearby theater. Three separate overnight stays will be available for booking on June 7 at noon EST, with flights and airport transfers included. The cost of each stay will be $5.26, commemorating the film’s release date.
The campaign captures the spirit of exploration and adventure found in both travel and “The Little Mermaid.” By offering this exclusive experience, Booking.com aims to provide travelers with a magical and new summer getaway. Melissa McCarthy, an avid traveler and Booking.com’s #1 Travel Fan, expressed her enthusiasm for the opportunity to stay in a Malibu beach house inspired by the beloved film, “if someone told me I could stay in a Malibu beach house inspired by The Little Mermaid, I would pack my bags and move in tomorrow.”
The campaign also highlights other properties on Booking.com that provide an “under the sea” ambiance, such as Atlantis, The Palm in Dubai, Beach Plum Resort in Montauk, and Château d’Esparron in France. These properties offer a variety of beachfront vacation rentals, family-friendly seaside resorts, and unique accommodations like lighthouses and cave hotels.
According to Booking.com’s research, 73% of Americans plan to travel this summer, with beach vacations being a popular choice. Travelers are motivated by the desire to relax, unwind, and explore new destinations. This collaboration with Disney showcases the diverse range of travel experiences available on Booking.com, offering more than 6.6 million instantly bookable listings in vacation homes, apartments, and other unique accommodations. With options for vacation rentals, hotels, rental cars, and flights, Booking.com aims to cater to travelers’ needs wherever they choose to go this summer.
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