Fujifilm Instax Square SQ40 and Instax mini Evo brown colour variant launched in India – Times of India

Fujifilm India has announced two new products in the Instax line — the Instax Square SQ40 instant camera and a new brown colour variation of the Instax mini Evo. These new Instax cameras offer state-of-the-art features with printed photographs’ timeless appeal, allowing you to relive your favourite memories.
The Instax Square SQ40 will be available to purchase starting June 29, 2023, for 16,999.
The SQ40 analog instant camera has a premium leather-look design that combines classic elegance with modern functionality. When holding the camera, users will feel like they are transported back to cherished memories and treasured moments of the past.
This camera comes with an “Automatic Exposure” feature that helps achieve the best exposure for any scene. To use it, simply turn on the camera by rotating the lens barrel, point it to the subject, and press the shutter button. You can also switch to the Selfie Mode by rotating the lens barrel in the same direction to take selfies or close-up shots. These easy steps make photography a joy.
The addition of the “Brown” color option extends the mini-Evo’s appeal to a wider audience, giving people the opportunity to choose a camera that fits their unique taste.
“Fujifilm India is always striving to bring something new onboard, laced with advanced technology for their consumers. Instax series is personally very close to me as it is not only a technology but a way to feel emotions and relish memories in the future, it realises my mission to keep the “culture of photography” alive for the younger generation. The launch of SQ40 will further strengthen our purpose of launching the Instax series. We also understand the
changing demands of the consumers. To fulfil those demands we have also launched a brown version of Instax mini EVO, our flagship model of the Instax series, a hybrid instant camera incorporating digital technology and unlocking a world of infinite possibilities,” Mr Koji Wada, Managing Director, Fujifilm India, said.