Synopsis
Starting off with a focus on working professionals, upGrad now addresses the lifelong learning needs of those aged between 18 and 55 years. Its products range from study-abroad courses to skill-certification training, and it also partners with enterprises and institutions. How did it carve out its niche and grow steadily in spite of the challenges posed by the pandemic?
When upGrad was founded 2015, some of today’s best-known ed-tech companies were either being set up or were scaling up. Seven years down the line, ed-tech is going through an interesting juncture after a rejig in expectations following the pandemic. upGrad has stood out in the sector — it is one of the few companies that recently raised capital despite challenging market conditions, it has not been in news for any layoffs, and it appears to be
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