From Ajrak to Kalamkari: Exploring traditional Indian prints and patterns in ethnic bridal fashion

Bridal fashion is experiencing a fast transformation as modern Indian brides are eschewing heavy fabrics and complicated designs in favour of lovely prints that are modelled after traditional Indian patterns like leheriya, banarsi, and chunri prints. These designs are incomparable and exude an air of grandeur and a deep sense of history. Dramatic designs and patterns have a special appeal for women who want to stand out on their wedding day in the world of ethnic Indian fashion. Bright patterns, which deviate from the traditional solid colours, give the entire wedding appearance uniqueness and an unbeatable appeal. Bold patterns, whether abstract, geometric, or floral, stimulate the eye and serve as a recognisable focal point. These designs let the bride stand out from the crowd and exude confidence. (Also read: Top beauty bridal trousseau trends for the modern bride in 2023 )