flipkart: Flipkart announces ‘End Of Season’ sale: Dates and other details – Times of India

Flipkart has introduced Fashion TV to serve customers from metros and emerging tier 3 and tier 4 towns. Image Credit — Flipkart

The domestic e-commerce platform, Flipkart, has announced its end of season sale (EOSS) event. The Walmart-owned company claims that this sale will help millions of customers and around 200,000 sellers. The e-tailer has also claimed that more than 10,000 brands will come together in this event to offer a wide selection of fashion, beauty and lifestyle products. The EOSS 2022 event will commence on June 10 and will continue till June 17. The upcoming event will also witness the introduction of 24X7 live commerce for the first time on the Flipkart app. The company has issued a press release to announce the event and its features.
Flipkart EOSS fashion and lifestyle products availability
Flipkart has claimed that this year’s EOSS event will offer a wide selection to choose from for customers who are looking to refresh their wardrobes. The company has also mentioned that 10,000 top brands offer 10 lakh+ styles of fashionable apparel and accessories for women, men and children who will be participating in this event. The e-tailer assures that sellers will offer a wide range of brands and styles to fulfill the customer’s requirements and reach out to millions of buyers across the country. The event is said to offer a wide variety of styles in casual wear, ethnic wear, formal and seasonal wear to meet the customer demand. These styles will also include — footwear, men’s and women’s apparel, fashion and travel accessories and kidswear.
Meanwhile, the event is open for all Sellers and Brands to participate and some of the top brands that will be present in the sale include home-grown D2C brands like — Being Human, Ruf & Tuf, Campus, Cultsport, Urbanic, Hershienbox and Mokobara, Fubar, AAdi, Krassa and The Kapas. The event will also include ethnic wear brands such as — Libas, Biba and MAX along with activewear brands including — Nike, Puma, Adidas, HRX and Fastrack. For the formalwear selection brands like — Peter England, Blackberrys, Arrow and Woodland will be there at the event and for kids’ wear brands like — Allen Solly, Jack and Jones and Crocs will be participating.
Flipkart Fashion TV: All details
Flipkart has introduced Fashion TV to serve customers from metros and emerging tier 3 and tier 4 towns. This service is a 24X7 live commerce feature that will allow sellers, brands and influencers to interact with customers in real-time. This unique initiative is aimed at personalising the experience for customers. It will allow buyers to browse an expansive assortment of short format live videos — just like strolling through a mall and instantly buying the displayed fashion styles.
Flipkart Fashion TV will include four formats of live prime time shows that will include — brand-led lives, celeb-led lives, game time lives and season’s top trends show. Moreover, participating brands and celebrities will co-host a series of 100 live sessions for 10 hours daily to offer a wide range of time-bound offers that will be released in phases. The company claims that the interactive format is expected to significantly boost customer trust and participation in the event.