Essentially, education is a word-of-mouth business: Physics Wallah’s co-founder on organic growth
Synopsis
Physics Wallah’s co-founder Prateek Maheshwari talks about how his co-founder Alakh Pandey and he crafted an ed-tech empire where affordability and accessibility are the cornerstones. It is not a story of undercutting, but an inclusive business model where the overlooked bottom 80% of the student pyramid are the primary beneficiaries, he says.
The growth of Physics Wallah (PW) in India’s fiercely competitive ed-tech landscape, dominated by giants such as Byju’s and Unacademy, is as unexpected as it is extraordinary. In the brief span since its inception in 2020, the startup has posted a jaw-dropping revenue increase from INR24 crore in FY21 to INR800 crore in FY23. Physics Wallah’s story is a strategic masterclass in addressing the untapped potential of the vast majority of India’s
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