Easy Trip Planners shares close at 20% upper circuit in Monday’s trade

The sharp rally in the stock price of the travel company was triggered by a company announcement introducing EMTFAMILY — an invite only, special programme for its elite shareholders.

Under this programme, the company’s shareholders will be enrolled into a ‘Refer Now & Earn Forever’ programme. By referring a new user to book from EaseMyTrip website or mobile application, the referrer will be eligible to get exciting cash-backs on flights, hotels, holidays, buses and train bookings for a period of one year.

Some of the exclusive features of the programme include — Refer Now & Earn Forever; Special & exclusive fares on various flights & hotels; Buy 2 nights and get 1 free on more than 500 hotels and Full-refund on medical grounds among others.

Shares of Easy Trip Planners have gained 70% in the last 1 year, while its year-to-date return is at 62%. The stock has fallen 26% from its 52-week high price of Rs 73.5.

FII shareholding in the stock has come down in the September quarter to 2.52% from 3.44% in the June quarter.

Of the 4 analysts’ recommendations on the stock, 2 suggested a ‘Strong Buy’, while one recommended a ‘Hold’ and the other gave a ‘Sell’ rating on the counter, Trendlyne data showed.
The travel services provider is a low-debt company with zero promoter pledge. Easy Trip Planners, listed in March 2021, is trading at a significant discount of 71% from its IPO issue price of Rs 187.

The smallcap company with a market valuation of Rs 9,499 crore is offers tour and travel services.