Decoding blitz and sustainable scaling for startups, and why founders should pick one over the other
Synopsis
Startup scaling is hard work. So, be careful how you choose to scale your startup. While blitz scaling focuses on speed over efficiency, sustainable scaling prioritises efficiency in the face of uncertainty. It’s up to you, which way you want to go.
As an entrepreneur, I have been involved with startups for over two decades — both in Silicon Valley and India. During this time, I have witnessed a sea change in the startup ecosystem. Startups today can attract huge funding even before a product is proven. Investors, driven by an apparent ‘fear of missing out’, invest heavily, which in turn puts pressure on entrepreneurs to scale prematurely. This was not the case a decade or so ago.
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