Cvent Acquires UK-based Venue Directory | Business Travel News

Event technology company Cvent has acquired UK-based online specialist Venue Directory.

Venue Directory, which was set up in 1993, offers information about
meeting venues to the UK’s meetings, incentive, congress and exhibition industry, as well as providing sourcing
products such as a dynamic booking module.

Cvent said that the company’s “robust” UK. and European venue database
would complement the 290,000 hotels and venues already listed on the
Cvent Supplier Network. Terms of the deal were not disclosed.

“We’re
extremely proud to bring Venue Directory into the Cvent portfolio,” said Cvent VP of international sales Graham Pope in a statement. “With
the demand for in-person events continuing to grow, efficient and
effective online venue sourcing is top of mind. We are excited about
opportunities ahead as we look to expand and enhance our offerings and
better support our clients and partners across Europe.”

Venue Directory will continue to operate as a standalone business unit
following the acquisition. Cvent said it would provide “additional
support and resources” to allow the platform to connect more venues with
corporate event planners across Europe.

Michael Begley, Venue Directory’s CEO said: “By joining a global
leader in the event and hospitality technology space, we can tap into
their resources, share best practices and deliver more ways for planners
and suppliers to better connect and support the MICE ecosystem.”