Counterpoint’s Q2 2022 Market Monitor report documents Samsung and HONORs growth | Digit

Counterpoint’s Q2 2022 Market Monitor is finally out. The report showcases the performance of different brands within the smartphone market.

Counterpoint’s Q2 2022 Market Monitor has hit the market, showing the latest trends in the smartphone industry over the last year. The report offers valuable data-driven insights about sales, manufacturing, and consumer behaviour, and is available to download via their official website. Let’s take a look at some of the highlights of this report.

Counterpoint’s Q2 2022 Market Monitor report highlights

According to Counterpoint’s Q2 2022 Market Monitor, the global smartphone market saw a year-on-year decline to 9% along with a QoQ decline to 10%. This means that 294.5 million units were manufactured in Q2 2022. This marks the first time since the Covid-19 pandemic that quarterly numbers have gone below 300 million.

According to the report, Samsung emerged as the only top-five smartphone brand that displayed YoY growth. The Korean brand’s shipments saw an increase of 8% YoY while its total market share grew by three percentage points, taking the number to 21%.

Apple, on the other hand, did not fare this well. The brand’s shipments decreased by 5% YoY in Q2 2022, even though the company did see an increase in market share. HONOR’s shipments saw a growth of 75% in Q2 2022, taking the number to 14.7 million units. Its market share also saw an increase from 3% to 5% in the same quarter. Lockdowns in China impacted the YoY growth of Oppo and Vivo smartphones, leading to a double-digit decline. 

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