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blk. Water Signs Acosta as its National Sales and Marketing Agency of Record, Brand Prepares for Accelerated Growth


blk. International, maker of blk., the nation’s leading premium functional water infused with fulvic minerals, is pleased to announce its plans to expand national market share through its recent partnership with Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry.

blk. water is known for its beneficial patented fulvic trace mineral blend, sourced from rich mineral deposits found deep within the earth. Once added to purified water, fulvic minerals turn the water black naturally (without artificial dyes or colorings). The blk. formula delivers powerful electrolytes, trace minerals, and an alkaline pH water beverage without any carbs, calories, or sugar.

As part of the enterprising partnership between Acosta and blk., the company is also pleased to welcome Bob Groux, a seasoned beverage industry executive who will serve as blk.’s Senior Vice President of Sales. With more than 25 years of experience as a trusted leader in the consumer-packaged goods industry, Groux plans to quickly scale the brand by synergistically collaborating with Acosta’s high-level team. Before joining blk., Groux was a founding and managing member of Coast Brands Group and CEO and Founder of Wolfgang Puck Beverage Company in Newport Beach, California. Groux has successfully launched dozens of brands in the non-alcoholic space.

“I’ve worked with Acosta several times in the past, and I’m very excited to work with them again. They cover every trade channel from Grocery and Natural to Military, Convenience, E-commerce, and Drug. blk. is about to explode, and Acosta is the perfect partner for us,” said Bob Groux.

Partnering with Acosta will give blk. access to new channel opportunities and position the brand as a beverage category disruptor. It also will provide local market proficiency that gives blk. access to the shelves of all major retail chains in virtually every channel, enabling the emerging brand to expand vigorously. 

Get blk.

blk. water is available at thousands of stores across the country, including Amazon and http://www.shop.getblk.com. For wholesale inquiries, please contact [email protected] For wholesale inquiries, please contact [email protected]

About Acosta

Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance.

About blk.

blk. is an ALL NATURAL functional beverage, which only uses high-quality natural ingredients and helps support a healthy lifestyle. blk. is infused with fulvic trace minerals – a super nutrient and one of the most powerful polyphenols known.

Fulvic has been used for thousands of years as a foundational ingredient in Ayurvedic medicine. This has prompted hundreds of accredited scientific and medical organizations to make the fulvic molecule the subject of rigorous independent studies. These studies have reported broad beneficial results relating to improved health and disease prevention – including supporting gut health, brain health, healthy immune function, detoxification, and reducing inflammation.

blk. water is black in color due to nutrient-rich minerals, which are naturally dark. Made with all-natural plant-based ingredients, blk. has zero carbs, zero sugar, and zero calories. blk. is gluten-free, kosher, and vegan, making it the perfect go-to wellness beverage that tastes refreshing and clean. blk. water helps replenish your body for optimal health! For more information visit, getblk.com.

blk. Water Media Relations: Jen Svejda – [email protected]

Steven Hoffman, Compass Natural, 303.807.1042, [email protected]

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