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Bamboobies introduces first non-nursing bra


Bamboobies’ non-nursing bra

Once you’ve nursed a baby, you can’t just go back to a regular bra with lackluster support, but comfort is also so important. The Bamboobies everyday bra solves for both.

Bamboobies, the consumer brand known for supporting expecting and new mothers, is extending its reach with a new product: the no-clip everyday bra. It’s the brand’s first non-nursing bra.

“Bamboobies supports mothers with nursing-friendly apparel, other pregnancy and postpartum essentials, real-life advice and a welcoming community to help moms feel confident throughout the motherhood journey,” said Julia Augdahl, SVP Marketing. “So, an incredibly comfortable bra that that can be enjoyed throughout motherhood was a natural expansion for us.”

Bamboobies apparel has a strong reputation for being soft, comfortable, and well-crafted while focusing on renewable resources and natural or organic ingredients. The new everyday bra provides the same comfort moms love for nursing, now with more support to take them through the ups and downs of parenting – well beyond the infant stage.

“I love how soft Bamboobies bras are,” said one Bamboobies mom. “I actually kept wearing my nursing bras for a while after I was done breastfeeding. Now I can just wear the everyday bra!”

The new bra is crafted using the same super-soft fabric made from renewable bamboo as other Bamboobies bras and stretches to move – making it convenient for everything from chasing around toddlers to cheering on children at their many sporting events. The seamless, wire-free design promises all-day comfort, and the scoop neck design and convertible straps – adjusting easily from traditional to racerback styles – make it completely versatile.

“It’s great to have such a supportive post-breastfeeding bra without the clips,” said another Bamboobies mom. “Once you’ve nursed a baby, you can’t just go back to a regular bra with lackluster support, but comfort is also so important. The Bamboobies everyday bra solves for both.”

Additional features of the new bra include removable pads for customizable fit and comfort, a thick ribbed band with hook and eye closure for increased support, and inclusive XS-XXL sizing. The bra is easily maintained by machine or hand washing with warm water and drying with low heat or allowing to air dry. The everyday bra comes in jet black and wild dove (grey). All fixtures are dyed to match the fabric.

Additional Specs:

  • Fiber content: 75% bamboo viscose, 20% polyamide, 5% elastane
  • Strap content: 70% polyamide, 30% elastic
  • Strap width: 1.5 cm
  • Elastic around neckline and armholes (78% polyamide, 22% elastane)
  • Foam bra cup insert width: 1.6 cm
  • Foam bra cup insert content: 100% polyester lining, 100% polyurethane foam
  • Hook and eye clasps contain 4 rows of 3 eyes

Beyond apparel, Bamboobies products include nursing pads, balms and creams, specialized drink mixes to ease morning sickness, increase energy, or boost lactation supply, and diaper rash solutions for baby. The brand further supports expecting and new mothers through real-life advice and a welcoming community to empower moms to feel confident throughout the motherhood experience.


About Bamboobies:

Created by a real-life mom who was frustrated at the lack of reusable and comfortable nursing pads, Bamboobies combines smart design and baby-and-mom-friendly components to provide worry-free, effective products that support and empower every mom at every stage of her motherhood journey. From our materials to our ingredients, our products are thoughtfully crafted to look great, feel good, and work well.

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