Ayushmann Khurrana on what would pull people back to theatres

Ayushmann Khurrana’s Article 15 completed two years of its release on June 28. On its second anniversary, the actor said superlative content would be the driving force to bring people back to theatres post-pandemic.

Ayushmann, who has delivered eight back-to-back theatrical hits, is called the face of content cinema in India. He says, “Article 15 is a special film in my filmography and I can’t thank Anubhav Sinha sir for giving me one of the most cherished films of my career. It was an eye-opening film for me and helped me see things from a different lens. We will need films like Article 15, with its superlative content, to pull people back to theatres.”

He adds, “We will need to be disruptive and present fresh content for people to enjoy, engage and discuss. I’m a firm believer that the pandemic and lockdowns have made us more opinionated than before and people would only want to invest time and energy on things that are unique and different. They would want to have community experiences that are worthwhile. Cinema will provide them with that option but we will have to produce the best content that we have ever produced. People will want to be entertained with films that celebrate new ideas. The scale of the film will be immaterial because content will take precedence.”