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Apple TV could get cheaper this year to take on Chromecast and Roku


Apple TV 4K might be one of the best streaming devices you can buy, but it’s far from the cheapest. With a starting price of $179 for the 32GB model, rising to $199 for the 64GB version, it’s prohibitively expensive for those that just want to supplement their TVs’ streaming options with extra channels, and hard to justify when Chomecast, Fire TV and Roku do the same for so much less.

According to analyst Ming-Chi Kuo — someone with an extremely strong track record when it comes to predicting Apple’s movements — the company will be rectifying this later in the year with cut-back hardware to better compete with the more budget friendly options.

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