Apple has decided to jump into the AI wars.
According to Bloomberg‘s Mark Gurman, Apple has been working on a ChatGPT and Google Bard competitor. It seems that this strategy has led not only to a large language model platform dubbed “Ajax” but also an AI chatbot internally referred to by engineers as “Apple GPT.”
This push for an AI chatbot has been a relatively recent development for Apple. Previously, the indication had been that Apple was loathe to jump into the AI arms race as it clashed with CEO Tim Cook’s desire for polished products that avoided controversy. But it seems Apple could only hold off for so long, and has now been developing its AI platform for the past several months.
With this news just breaking, here are the three big takeaways you need to know about “Apple GPT.”
Note: This is a developing story
‘Ajax’ and ‘Apple GPT’ are not the same
Gurman’s expose reveals the internal codenames of two internal AI projects.
The first is “Ajax.” This appears to be a platform for creating large language models (LLMs) such as the GPT-4 model that powers Bing Chat and ChatGPT or the PaLM 2 model powering Google Bard.
It does not, however, appear to be an LLM itself, nor is it an AI chatbot. Instead, it’s led to the creation of a separate Apple AI product called “Apple GPT” by Apple engineers. The real name will obviously not reference what will become Apple’s main competitor in the generative AI space, but for now it’s an apt placeholder.
‘Apple GPT’ is essentially a ChatGPT clone — for now
According to Gurman, Apple employees have said that the current iteration of Apple GPT isn’t anything revolutionary. Instead it, “essentially replicates Bard, ChatGPT and Bing AI, and doesn’t include any novel features or technology.”
Apple also currently has no plans to release this to consumers, which leads us to point number three…
Expect Apple to remain cautious with AI
Apple has reportedly been loathe to rush into AI, often citing privacy concerns. This is echoed in Gurman’s reporting.
In fact, Gurman says that the AI projects that Apple is working on are focused largely on improving privacy when using generative AI. “The work includes trying to address potential privacy concerns related to the technology.”
In short, don’t expect Apple GPT to show up on the iPhone 15 when it launches this fall. Expect Apple to take its time and only launch something for consumers when it thinks it’s ready — in strong contrast to how Microsoft handled the launch of Bing Chat.
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