![Apple: Apple once ‘made’ these sneakers, could now sell for more than Rs 40 lakh – Times of India](https://static.toiimg.com/thumb/msid-102111510,width-1070,height-580,imgsize-91102,resizemode-75,overlay-toi_sw,pt-32,y_pad-40/photo.jpg)
What’s so ‘special’ about these shoes?
For starters, it will be really hard for you to get them anywhere else. Further, these were only custom-made for Apple employees. The sneakers’ listing on the auction house’s website reads, “Custom-made for Apple employees, these ultra-rare sneakers were a one-time giveaway at a National Sales Conference in the mid-’90s.”
Technically, Apple didn’t make them as it partnered with Omega Sports for the sneakers. Back then Apple used to lend its brand name to a few brands for special edition products. Honda, Braun were among the few other companies Apple partnered with.
These sneakers though have an Apple logo. “Featuring a predominately white upper, the old school rainbow Apple logo — on both the tongue and lateral quarter — is a standout detail,” says the auction house about the sneakers. “Having never reached the general public, this particular pair of sneakers is one of the most obscure in existence and highly coveted on the resale market,” it further said.
We have seen in the past people shelling really exorbitant sums of money for Apple products. The most recent being a first-generation iPhone that sold for a whopping Rs 63 lakh. Keeping that in mind, the sneakers have been listed at $50,000 (which is roughly Rs 42 lakh). Do note that this is just the starting price and people could bid more.
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