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Amazon has reportedly made canceling Prime much harder — thanks to ‘dark patterns’

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For regular Amazon shoppers, not to mention fans of original streaming content, a Prime subscription continues to offer superb value. But the process of canceling your Prime membership has reportedly become deliberately more convoluted over the years, internal documents seen by Insider reveal.

As also shared by TechRadar, the documents show that a project codenamed “Iliad” was introduced five years ago with the intention of making the cancelation process multi-step. It resulted in cancelations dropping by 14% at one point in 2017, the document claims.

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