Amazon has launched a new service, called ‘Amazon Anywhere,’ that will allow customers to purchase physical products from its online store while playing video games or interacting in virtual reality. With the new service, customers can purchase items from Amazon without having to leave the game, or whatever mobile app they might be using, the company said. Amazon shared some details of the experience. Amazon users can already try it inside Niantic’s latest game, Peridot.
How does it work?
Amazon Anywhere helps bring Peridot game from augmented reality to reality with an engaging in-game physical merchandise store. When playing Peridot, users can access physical products within the game as you care for one-of-a-kind creatures and explore the world together.
After linking your Amazon account to Peridot, users can find Peridot-branded products such as T-shirts, hoodies, phone accessories, and throw pillows featuring artwork of magical creatures from the game. They will see the product details, images, availability, Prime eligibility, price, and estimated delivery date as you would in Amazon stores.
Gamers can tap the “buy” button and check out using their linked Amazon account without leaving the game. Products will ship to their given address like any other purchase from Amazon. They can also track and manage orders via the Amazon app.
What’s different about Amazon Anywhere?
“We’re creating a new landscape for shoppable entertainment and digital experiences while continuing to meet our customers where they are, with the products they love. Most shopping in virtual worlds is currently limited to purchases of virtual currency and in-game digital items, with no easy path to purchase physical products. We want to change that,” Amazon’s Steve Downer, VP of consumer electronics at Amazon, said in a blog post.
“Most shopping in virtual worlds is currently limited to purchases of virtual currency and in-game digital items, with no easy path to purchase physical products. We want to change that,” he added.
How does it work?
Amazon Anywhere helps bring Peridot game from augmented reality to reality with an engaging in-game physical merchandise store. When playing Peridot, users can access physical products within the game as you care for one-of-a-kind creatures and explore the world together.
After linking your Amazon account to Peridot, users can find Peridot-branded products such as T-shirts, hoodies, phone accessories, and throw pillows featuring artwork of magical creatures from the game. They will see the product details, images, availability, Prime eligibility, price, and estimated delivery date as you would in Amazon stores.
Gamers can tap the “buy” button and check out using their linked Amazon account without leaving the game. Products will ship to their given address like any other purchase from Amazon. They can also track and manage orders via the Amazon app.
What’s different about Amazon Anywhere?
“We’re creating a new landscape for shoppable entertainment and digital experiences while continuing to meet our customers where they are, with the products they love. Most shopping in virtual worlds is currently limited to purchases of virtual currency and in-game digital items, with no easy path to purchase physical products. We want to change that,” Amazon’s Steve Downer, VP of consumer electronics at Amazon, said in a blog post.
“Most shopping in virtual worlds is currently limited to purchases of virtual currency and in-game digital items, with no easy path to purchase physical products. We want to change that,” he added.
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