All in the house: While Urban Company claps its way to the bank, Housejoy sees stunted growth
Synopsis
Housejoy and Urban Company, both took the first steps in the home-services business back in 2014. But while Urban Company is now looking to command a billion-dollar valuation, Housejoy has failed to attract investors. The company is now pivoting and betting big on offering construction-as-a-service. Will putting all cards in one place help bring joy to its own house?
In November 2020, Housejoy, a home-maintenance and services company, the closest competitor to Urban Company, tried to refresh its approach of how it reaches its customers. The company changed its logo and unveiled a new identity in conjunction with its brand messaging. The company also revealed a mascot, Joe. In a statement, the company, on Joe, said, Joe would be Housejoy’s unifying factor across its two separate verticals and services and
BY
- FONT SIZE
AbcSmall
AbcMedium
AbcLarge
Sign in to read the full article
You’ve got this Prime Story as a Free Gift
₹399/month
Monthly
PLAN
Billed Amount ₹399
₹208/month
(Save 49%)
Yearly
PLAN
Billed Amount ₹2,499
15
Days Trial
+Includes DocuBay and TimesPrime Membership.
₹150/month
(Save 63%)
2-Year
PLAN
Billed Amount ₹3,599
15
Days Trial
+Includes DocuBay and TimesPrime Membership.
Already a Member? Sign In now
Why ?
Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors
![]()
Stock analysis. Market Research. Industry Trends on 4000+ Stocks
-
Clean experience with
Minimal Ads ![]()
Comment & Engage with ET Prime community -
Exclusive invites to Virtual Events with Industry Leaders ![]()
A trusted team of Journalists & Analysts who can best filter signal from noise
For all the latest Technology News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsBit.us is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
