After Realme signs Shah Rukh Khan, Redmi ropes in Disha Patani as brand ambassador

According to the company, the popular Bollywood actress and fitness enthusiast has gained popularity among the younger generation, which makes her a suitable brand ambassador. Take a look at the details.

Disha Patani x Redmi

As per Xiaomi India, the Redmi Buds 4 Active launch will be the first campaign as part of Patani’s association with the company. In the upcoming campaign for the Redmi Buds 4 Active, the actor will showcase daring stunts while using the wireless earphones, which provide an unparalleled audio experience. She has been appointed only for Redmi audio products and mobile accessories.

“Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tagline, ‘Rise. Never Fall’,” Anuj Sharma, Chief Marketing Officer at Xiaomi India, said in a statement.

Redmi Buds 4 Active India launch date

The Redmi Buds 4 Active will be unveiled on June 13th in India. It has a 12mm dynamic driver that delivers strong bass and offers Environmental Noise Cancellation (ENC) support. The connectivity of the Redmi Buds 4 Active is based on Bluetooth 5.3. The microsite for the Redmi Buds 4 Active launch has also gone live on Amazon.

A few days ago, Shah Rukh Khan became the new brand ambassador for the smartphone brand Realme. The news came out soon after 91mobiles leaked a picture of the actor on the set of a Realme shoot. Shah Rukh’s first job as a brand ambassador will be to promote the new Realme 11 Pro series. The company shared a picture of Shah Rukh holding the upcoming Realme 11 Pro+ in the City of Sunrise (gold) colour.