Aaron ‘Dash’ Sherrod named President of Urban A&R at Geffen Records – Music Business Worldwide

Aaron “Dash” Sherrod has been named President of Urban A&R at Geffen Records.

He most recently served as Senior Vice President of A&R at RCA Records.

At RCA, he signed Nardo Wick and was Executive Producer of the original soundtrack album for the film JUDAS AND THE BLACK MESSIAH, which won the 2021 Academy Award for Best Achievement in Music Written for Motion Pictures (Original Song) for H.E.R.’s Fight For You.

In his new role, Sherrod will oversee the signing and development of artists on the Geffen urban roster.

The newly created role marks a return of the veteran creative executive to the Interscope Geffen A&M family.

Sherrod will be based at Geffen Records headquarters in Santa Monica, CA.

He was previously Vice President of A&R at Interscope, joining the company in 2015.

During his tenure at the label, he signed Playboi Carti, Juice WRLD. and Pierre Bourne.

Earlier in his career, alongside such artists as 808 Mafia, DJ Toomp, Lil Bibby, G Herbo, ASAP Rocky and others, Sherrod worked as a composer and engineer, a video director, and a manager.

“Over the years Dash has shown an impressive acumen at identifying, signing and developing hugely talented artists.” 

John Janick, Interscope Geffen A&M

“Over the years Dash has shown an impressive acumen at identifying, signing and developing hugely talented artists,” said John Janick, Chairman, Interscope Geffen A&M.

“I’m excited to have him on the Geffen team.”

“Dash is an enormously talented A&R executive who brings with him a wealth of knowledge and experience. I’m looking forward to working alongside him at Geffen.”

Tom March, Geffen Records 

Geffen Records President Tom March, said: “Dash is an enormously talented A&R executive who brings with him a wealth of knowledge and experience. I’m looking forward to working alongside him at Geffen.”

“Dash is without a doubt one of the most talented, knowledgeable and creative A&R executives with whom I’ve ever worked.”

Nicole Wyskoarko, Interscope Geffen A&M

Nicole Wyskoarko, EVP and Co-Head of A&R at Interscope Geffen A&M, said: “Dash is without a doubt one of the most talented, knowledgeable and creative A&R executives with whom I’ve ever worked.

“His singular vision and deep relationships within the creative community will be hugely beneficial to our artists and our Geffen team.”

“I’m happy to be back in the building where it all started, working with John, Nicole and Tom and the entire Geffen team.”

Aaron ‘Dash’ Sherrod 

Aaron ‘Dash’ Sherrod said: “I’m happy to be back in the building where it all started, working with John, Nicole and Tom and the entire Geffen team.

“Coming up from the Southside of Chicago, dealing with many adversities, to make it to this point is truly a blessing from God. To everyone I ever called for advice, whoever dealt with my highs and lows and helped me in my personal growth, I love you and thank you forever.

“This is about our legacy. I take this one personally and I can’t wait to make history with Geffen. Everybody deserves a chance to come home.”

 Music Business Worldwide