Synopsis
Cloudtail, as a major seller on Amazon, has played its part in driving sales at the e-commerce giant’s marketplace. It has been a fast-growing and profitable business in its own right. But now that Amazon will own 100% of the company, Cloudtail’s future has hit a regulatory wall. Is this the end of the road for the controversial company?
Eight years, a corporate marriage, some compromises, and finally, a divorce. This is the story of Amazon’s joint venture (JV) in India with NR Narayana Murthy’s Catamaran Advisors and the fate of their child — Cloudtail India Private Limited. For a relationship that persisted through thick and thin for nearly a decade, things have unravelled pretty quickly towards the end between Amazon and Catamaran. With Murthy backing out, regulatory pressure
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