Zomato’s recent investments indicate a change of heart. Is this the end of its ‘ecosystem’ vision?
Synopsis
Three primary reasons why a company makes acquisitions or investments are — to learn, to integrate, or make financial returns. When Zomato acquired Runnr to bump up its food-delivery vertical, it was a matter of survival and becoming attractive for future investors. But Zomato’s recent string of investments raises a pertinent question — is there a larger vision driving it?
There’s never a moment to spare for Swiggy and Zomato who dominate the food delivery business in India. The game is afoot, perhaps all the time. And we’re aware how both these companies have followed widely divergent ways to grow their businesses. Zomato has always been an acquisitive company. In more than a decade of its existence, it has made over two dozen acquisitions and investments — ranging from global expansion to experimental
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