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Super Bowl 2022 — why the heck can’t we watch in 4K?

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Anyone who’s bought a big 4K TV with dreams of watching Super Bowl 2022 on it in crystal-clear Ultra HD has the same problem. You can’t watch Super Bowl 2022 in 4K. Yes, no matter if you’re a cord-cutter or still paying for cable, or someone watching from across the pond, we’ve all got to deal with the same problem.

That problem? The National Broadcasting Company, aka NBC. The sole distributor (at least in the U.S.) for the 2022 Winter Olympic games has failed to deliver on modern UHD streams. And anyone familiar with NBC’s NFL coverage shouldn’t be surprised. 

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