Roblox latest music move is a virtual version of dance festival Electric Daisy Carnival, featuring 50+ artists – Music Business Worldwide

Gaming platform Roblox is partnering with electronic music event promoter and producer Insomniac to bring dance music festival, Electric Daisy Carnival (EDC), to the Roblox metaverse.

Premiering in a new “persistent experience” dedicated to music dubbed World Party, EDC Las Vegas 2021 will become the first music festival to be held on Roblox.

As more than 500,000 attendees gather at the Las Vegas Motor Speedway this weekend for the actual EDC, fans can also join the festival virtually  in the Roblox metaverse from October 23 – October 25, with a virtual pre-show event airing October 22.

The World Party space opens today (October 20).

In partnership with Wonder Works Studio, creators of the experience Overlook Bay, EDC on Roblox will feature five ‘party all-night tents’ inspired by this year’s festival theme with over 50 artists streaming their performances across virtual stages.

Those artists include Kaskade, Zedd, Alison Wonderland, Louis the Child, Slander b2b2 said the sky, Rezz, Loud Luxury, DJ Snake, Alan Walker, Phantoms, Wax Motif, Oliver Heldens, and Benny Benassi.

According to Roblox, “in the first-ever persistent music festival on the platorm”, fans will be able to “immerse themselves in the magic of EDC’s festival stages and areas”, such as cosmicMEADOW, circuitGROUNDS, Camp EDC, Pixel Forest and more.

Performances will begin on Roblox starting at 4:00 pm PT on October 22 in a limited pre-show, with the majority of EDC sets to begin broadcasting the following day.

The artists themselves will also “jump into the metaverse” through “server hopping” and meet and greets inside the World Party experience throughout the festival. 

“To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac.”

Pasquale Rotella, Insomniac  

Pasquale Rotella, Founder and CEO of Insomniac, said:  “To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac.

“Bringing people from all over the world together through art and experience is a goal we’re always working hard to achieve, and together with Roblox we are able to expand this into the digital world.

“This experience takes the creativity and inspiration behind EDC and all other festivals and events to new heights. Bringing our vision to life digitally and opening up the wonder and magic of EDC to anyone of any age, no matter where they are. As we say at EDC, “All Are Welcome Here”.” 

“We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways.”

Jon Vlassopulos, Roblox

Jon Vlassopulos, Vice President and Global Head of Music for Roblox, said: “Roblox continues to be a leader in bringing innovative, immersive music experiences to the metaverse, and we’re thrilled to partner with Insomniac who is the first to build a persistent festival virtual world on the platform where they will host EDC this week, one of the largest music festivals in the world.

“We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways.”

“When Insomniac approached us to bring their music festivals to the metaverse, we couldn’t have been more thrilled.”

Zachary Letter, Wonder Works Studio

Zachary Letter, Chief Executive Officer at Wonder Works Studio, said: “When Insomniac approached us to bring their music festivals to the metaverse, we couldn’t have been more thrilled.

“With the launch of the World Party experience, we leveraged our Roblox expertise in creative world building and game mechanics and combined it with Insomniac’s imaginative vision to create the No.1 place on Roblox for dance music fans to hang out every day!”Music Business Worldwide