From the Internet to cloud to AI: the musical chair of strategy and performance in Indian IT industry
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Synopsis
There has been a world of change in the past 25 years in technology and the Indian IT services industry has had to respond by adapting swiftly. The dot-com bubble, social media, the global financial crisis — IT companies’ strategic choices have helped them stay relevant. Some of these firms also sacrificed margins for growth or vice versa. What next?
Why did people move to Apple over Nokia? Do people remember Blockbuster? Would a teenager today know anything about Kodak compared to Nikon and Canon? The answer for businesses across the world lies in keeping pace with the technology. It has helped many companies stay relevant. While Apple, Amazon and Tesla are good examples of continuously innovating, how Blackberry, Xerox have been reduced to nostalgic memories is a sorry tale. The last 25
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