Social media app TikTok has announced it will be rolling-out text-based posts.
The company says the move will “empower our creators and community” while providing even more ways for its users to interact with each other.
It comes just weeks after Meta – the company that runs Facebook, Instagram and WhatsApp – released its own micro-blogging text-based platform, Threads.
Meanwhile Elon Musk has started rebranding work on Twitter, with the URL X.com now linking to the platform and the bird logo having been replaced with an X.
A TikTok spokesman said: “At TikTok, we’re always looking to empower our creators and community with innovative tools that inspire self expression.
“Today we’re thrilled to announce the expansion of text posts on TikTok, a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity.
“With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine.”
“Creators have been able to make content on TikTok across a variety of formats — from LIVE videos to photos, Duets to Stitch.
“Text is the latest addition to options for content creation, allowing creators to share their stories, poems, recipes, and other written content on TikTok – giving creators another way to express themselves and making it even easier to create.”
TikTok says it wants text-based posts to be a “simple publishing experience”. Users writing text posts will still be able to add sounds, tag their location, and use other features TikTok applies to video and picture posts.
They will also be able to use stickers, tags, hashtags, background colours, and save text posts in draft.
The firm added: “We’re excited to see what our community will create with text posts, a new way to express and share your creativity on TikTok.”
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