Whatsapp: WhatsApp brings new feature for business accounts: All the details – Times of India
In a boost to those who have business accounts on the platform, WhatsApp has announced two key new features. In a blog post, WhatsApp also revealed that it now has more than 200 million users of its Business app.
WhatsApp has announced the ability for the more than 200 million users of the WhatsApp Business app to create Facebook and Instagram ads that click to WhatsApp without needing a Facebook account, as well as new ways to connect with customers more efficiently.
WhatsApp has announced the ability for the more than 200 million users of the WhatsApp Business app to create Facebook and Instagram ads that click to WhatsApp without needing a Facebook account, as well as new ways to connect with customers more efficiently.
No Facebook account needed to create ads
In the blog post, WhatsApp said that it will soon be “possible for the many small businesses across the world that run their entire operation on WhatsApp to create, purchase and publish a Facebook or Instagram ad directly within the WhatsApp Business app.” In other words, all users need is an email address and a form of payment to get started. Earlier, it was required that businesses should have a Facebook account.
WhatsApp says that these ads ads “are one of the most powerful ways to drive potential customers to message them on WhatsApp and this will open new opportunities for WhatsApp-only small businesses that need a simpler way to get started with advertising.”
Enabling businesses to reach more users
WhatsApp will soon begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalised messages to their customers – like appointment reminders, birthday greetings or even updates on a holiday sale – in a faster and more efficient way.
“Rather than having to manually send the same message to multiple customers, this new feature will give businesses the ability to send personal messages with the customer’s name and customisable call-to-action buttons to specific customer lists such as those with a select label (like “VIP customers” or “new customers”), schedule the day and time the messages are sent and then see what’s working,” noted WhatsApp in the blog post. However, business users will have to pay for using this feature. “We’ll have more details to share in the future,” said WhatsApp.
function loadGtagEvents(isGoogleCampaignActive) { if (!isGoogleCampaignActive) { return; } var id = document.getElementById('toi-plus-google-campaign'); if (id) { return; } (function(f, b, e, v, n, t, s) { t = b.createElement(e); t.async = !0; t.defer = !0; t.src = v; t.id = 'toi-plus-google-campaign'; s = b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t, s); })(f, b, e, 'https://www.googletagmanager.com/gtag/js?id=AW-877820074', n, t, s); };
window.TimesApps = window.TimesApps || {}; var TimesApps = window.TimesApps; TimesApps.toiPlusEvents = function(config) { var isConfigAvailable = "toiplus_site_settings" in f && "isFBCampaignActive" in f.toiplus_site_settings && "isGoogleCampaignActive" in f.toiplus_site_settings; var isPrimeUser = window.isPrime; if (isConfigAvailable && !isPrimeUser) { loadGtagEvents(f.toiplus_site_settings.isGoogleCampaignActive); loadFBEvents(f.toiplus_site_settings.isFBCampaignActive); } else { var JarvisUrl="https://jarvis.indiatimes.com/v1/feeds/toi_plus/site_settings/643526e21443833f0c454615?db_env=published"; window.getFromClient(JarvisUrl, function(config){ if (config) { loadGtagEvents(config?.isGoogleCampaignActive); loadFBEvents(config?.isFBCampaignActive); } }) } }; })( window, document, 'script', );
For all the latest Technology News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsBit.us is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
