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Google’s planned AI search integration could kill Bing’s momentum

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Google plans to integrate its Bard AI chatbot with its popular search engine with the goal of eventually adding conversational back-and-forth to user’s search queries. Alphabet CEO Sundar Pichai revealed this news in a recent interview with The Wall Street Journal (opens in new tab).

Pichai was light on details about the integration, but indicated it would involve letting users interact directly with its large language models (LLM) directly its search engine. For those who don’t speak AI, that’s the tech behind the Bard chatbot’s ability to predict reasonable responses and maintain a conversation. 

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