Foodberry Launches New Consumer Product Partnership With NadaMoo!, Showcasing Its Patented Food Technology Platform

BOSTON (PRWEB)
March 02, 2023

Foodberry has partnered with NadaMoo! dairy-free ice cream to develop a new class of snackable frozen treats, which are beginning to roll out this Spring in 750 retail locations, including Big Y, Giant Foods, New Seasons, and other natural, specialty, and conventional supermarkets. For their new Frozen Snack Bites, Foodberry worked with NadaMoo! to develop a range of coatings—including mango, orange creme, peanut butter, mint, and salted caramel—to encapsulate their chocolate, vanilla and strawberry flavored coconut milk ice cream. Foodberry’s patented technology, with 20+ patents, allows for the creation of limitless varieties of plant-based coatings made from fruit and vegetable fibers, which serve as a platform that companies can use to create self-contained, bite-size versions of their signature products, as well as unique new food forms and combinations.

Foodberry’s proprietary technology enables new alternatives for coating ice cream (and making self-contained, individual servings) beyond a traditional chocolate shell or chewy dough-based exterior. Their process replicates nature’s ability to wrap and protect fresh, hydrated foods (as well as frozen products) in a wide array of sweet or savory coatings to create convenient and craveable new snacks. For NadaMoo!’s Frozen Snack Bites, each coating captures the flavor and texture of its main ingredient. The mango is made with fresh mango puree, and tastes like a slice of fruit surrounding a cool strawberry center; real peanut butter is used to create a creamy, nutty coating with chocolate inside; and the caramel has the chewy consistency and roasted sugar flavor of traditional candy treats, paired with a vanilla center. At only 25-35 calories and 3g sugar per piece, the bites have approximately 3-4x less sugar and less than half the calories of the average mochi treat. The Frozen Snack Bites were named a finalist for best new dessert at Expo West’s NEXTY Awards (March 7-11, 2023), which recognize the most progressive, impactful and trustworthy products in the natural products industry.

“We believe nature has provided the template for delicious, healthy, and sustainable food,” says Marty Kolewe, CEO of Foodberry. “Our underlying technology serves as a platform for food brands to imagine new worlds of possibilities within the snacking category, and we’re excited to see the range of products it will inspire!”

Demand for convenient foods that are portable, nutritious, and good for the planet is on the rise. Snacks have become the largest segment in the global food market, with Gen Z and Millennials consuming 5+ snacks per day. At the same time, 90% of consumers list freshness as a top desired attribute in the snacks they eat, with 84% naming healthy options as a priority for snacking, and 85% wanting snacks from companies working to offset their environmental impact. The base ingredients used in Foodberry’s coatings are made from the same plant-based fibers, phytonutrients, and minerals found in fruit skins, with no added starch, gluten, gelatin, sugar, artificial flavors or colors. Their patented ability to wrap and protect hydrated foods unlocks new possibilities for fresh, portable snacking, transforming something that’s generally unwieldy—like peanut butter, yogurt, or hummus— into a convenient bite-size “berry” to enjoy on the go, no container or utensil required. Additionally, while snacks are often a huge source of plastic use due to the need for individual wrapping, Foodberry’s non-permeable barrier means that even hydrated foods can be sold in compostable packaging (or no packaging at all) for the first time.

Other applications for Foodberry’s technology could include bites like hummus wrapped in a red pepper coating, fresh coffee berries for a poppable caffeine boost, yogurt berries with a fruit wrapped around a creamy center, and PB&J berries with a smooth peanut butter center and berry coating for a new take on a childhood classic. For more information visit http://www.foodberry.co or follow on Instagram.

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ABOUT FOODBERRY

Foodberry’s food technology platform transforms wholesome foods into convenient snack products. Powered by natural materials technology initially developed in Harvard and MIT labs, and supported with over 20+ issued utility patents, Foodberry replicates nature’s ability to wrap and protect foods with edible, non permeable, plant-based coatings made from fruit & vegetable fibers—in an array of sweet and savory flavors and varying textures. The company partners with market leaders and innovative brands to showcase their signature ingredients in new ways by creating self-contained, bite-size versions of their products—disrupting the snacking category across retail stores and the food distribution landscape. Foodberry’s method for coating hydrated foods unlocks new possibilities for fresh, portable snacking – just like berries found in nature, no plastic packaging required. For more information visit http://www.foodberry.co.

ABOUT NADAMOO!

Championing the power of plants, NadaMoo! is the creamiest, dairy-free ice cream on the market, made with sustainably-sourced, vegan, gluten-free and non-GMO ingredients. One of the original dairy-free dessert alternatives, NadaMoo! was founded in 2005 in Austin, Texas, making small batches of coconut-milk ice cream for friends & family. It has since redefined the market with 14 lower calorie, lower fat and lower sugar pint flavors and five new snack bites. NadaMoo! is proudly a certified minority business enterprise and B-Corp, continuing their commitment to people and the planet. For more information on NadaMoo!, visit http://www.nadamoo.com, @nadamoo on Instagram and Twitter and @NadaMooIceCream on Facebook

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