KFC Thailand Launches Fried Chicken Incense Sticks; Internet Criticises

We just love the refreshing aroma of incense sticks. Jasmine, sandalwood and more, we find a wide variety of incense stick options in the market. And most of us experiment with them a lot. But have you ever considered trying out a food-flavoured incense stick? You heard us. Reportedly, fast food chain KFC is coming up with incense sticks that smell like fried chicken. According to Oddity Central, KFC Thailand has teamed up with several perfume experts to launch the line of fried chicken incense sticks during the Chinese Lunar New Year. KFC Thailand further claims that they could replicate the aroma of Colonel Sander’s secret 11 herbs and spices in the sticks. These incense sticks not only smell like fried chicken but also look edible. Sounds both interesting and bizarre at the same time; isn’t it?

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A report on Thailand’s news portal Thaiger further reads that KFC Thailand took to Instagram to share a (now-deleted) video featuring the packaging of the incense sticks. The incense sticks resemble drumsticks and are packaged in a KFC signature red-and-white box.

However, these incense sticks are not for sale. Oddity Central reports that this exclusive product can be won through a raffle conducted on the Facebook page of KFC Thailand. “Participants have to comment on the Facebook page of KFC Thailand for the chance to win one of 100 prizes of 32.000 baht and a box of fried chicken incense sticks,” the report reads.

Madam Ho Ching, the wife of Singapore Prime Minister Lee Hsien Loong, took to her Facebook page to post about the fried chicken-flavoured incense sticks.

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The news didn’t go well with the people on social media, garnering strong reactions against it. “This is an ad by KFC Thailand for Chinese New Year. So many things are wrong with this. You’d think that they would know Chinese culture better!”

This is an ad by KFC Thailand for Chinese New Year. So many things wrong with this. You’d that they would know Chinese culture better. pic.twitter.com/2Hv9N9VR4b— May (@eatcookexplore_) January 13, 2023

Another tweet read, “”KFC incense sticks. That’s one way to get your ancestors’ attention over the Lunar New Year. … Proudly brought to you by late-stage capitalism.”

KFC incense sticks. That’s one way to get your ancestors’ attention over the Lunar New Year ???? Proudly brought to you by late stage capitalism ????????‍♂️ #啋#大吉利是

Source: Subtle Cantonese Traits pic.twitter.com/c0ohwujykJ— Sidney Wong 黃吉贊 (@SidneyGJWong) January 11, 2023

“This is so wrong to a very serious level!” a user tweeter. Another person commented, “only spirits will come and buy.”

If given an option, would you want to try these KFC fried chicken incense sticks? Share your thoughts in the comments below.

About Somdatta SahaExplorer- this is what Somdatta likes to call herself. Be it in terms of food, people or places, all she craves for is to know the unknown. A simple aglio olio pasta or daal-chawal and a good movie can make her day.