Adobe Stock 2023 Annual Creative Trends Forecast is here. The report showcases the trending visual styles and themes that are set to scale in demand and appeal throughout 2023. For the 6th year in a row, Adobe has analyzed emerging visual cultural themes and major brand campaigns across a myriad of sectors – from the work of celebrated fashion designers to the creations of everyday users – and gathered stock industry data to identify the design trends and aesthetics that will dominate the digital space in the coming year.
This year’s report predicts four key creative themes spanning visual, design, and motion, that will significantly influence content across photography, videography, creative writing, social media platforms, blogs and more: ‘Psychic Waves,’ ‘Real is Radical,’ ‘Retro Active’ and ‘Animals and Influencers.’ These emerging design themes are expected to guide how the Creator Economy will tap into their creativity.
“As we emerge from a time overshadowed by uncertainty related to the global pandemic, people crave content that feels familiar yet fresh, but also evokes feelings through authentic, inclusive and unfiltered experiences,” said Brenda Milis, Principal of Consumer and Creative Insights at Adobe. “These trends are indicative of how creators are envisioning and shaping our world and using their platforms to share content that brings joy and happiness in their own unique styles to people globally.”
Four key creative trends for 2023
Psychic Waves: The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness. This new trend is focused on creative authenticity as an outlet for expression, including escaping reality, through psychedelic gradients, vibrant colors and aesthetics that incorporate surrealism styles to convey experiences beyond the visible, tangible world.
Real is Radical: In combating against highly curated and filtered content, the Real is Radical trend is a celebration of candid, unvarnished moments, experiences and realities. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments. Ranging from rebellious and provocative to deeply vulnerable, Real is Radical visuals create powerful connections and inspire a sense of community across media channels and platforms.
Retro Active: Inspired by Gen Z creators evolving and experimenting with the aesthetics popular before they were born, the Retro Active trend focuses on exploring vintage styles and modernizing them.
Animals and Influencers: This trend relies on charismatic characters appealing to the consumer affection and engagement evoked from charming and adorable creatures and virtual influencers. As a result, they have become a dominating presence in brand messaging, proliferating across sectors in the form of anime, illustrations, photography, and 3D renders.
This year’s report predicts four key creative themes spanning visual, design, and motion, that will significantly influence content across photography, videography, creative writing, social media platforms, blogs and more: ‘Psychic Waves,’ ‘Real is Radical,’ ‘Retro Active’ and ‘Animals and Influencers.’ These emerging design themes are expected to guide how the Creator Economy will tap into their creativity.
“As we emerge from a time overshadowed by uncertainty related to the global pandemic, people crave content that feels familiar yet fresh, but also evokes feelings through authentic, inclusive and unfiltered experiences,” said Brenda Milis, Principal of Consumer and Creative Insights at Adobe. “These trends are indicative of how creators are envisioning and shaping our world and using their platforms to share content that brings joy and happiness in their own unique styles to people globally.”
Four key creative trends for 2023
Psychic Waves: The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness. This new trend is focused on creative authenticity as an outlet for expression, including escaping reality, through psychedelic gradients, vibrant colors and aesthetics that incorporate surrealism styles to convey experiences beyond the visible, tangible world.
Real is Radical: In combating against highly curated and filtered content, the Real is Radical trend is a celebration of candid, unvarnished moments, experiences and realities. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments. Ranging from rebellious and provocative to deeply vulnerable, Real is Radical visuals create powerful connections and inspire a sense of community across media channels and platforms.
Retro Active: Inspired by Gen Z creators evolving and experimenting with the aesthetics popular before they were born, the Retro Active trend focuses on exploring vintage styles and modernizing them.
Animals and Influencers: This trend relies on charismatic characters appealing to the consumer affection and engagement evoked from charming and adorable creatures and virtual influencers. As a result, they have become a dominating presence in brand messaging, proliferating across sectors in the form of anime, illustrations, photography, and 3D renders.
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